No reply from cold sales e-mails? Here’s the good news: You can easily fix this. Most cold e-mails Chinese sales professionals send use the wrong language (prospects find them too formal, too salesy and too impersonal) and they follow the wrong structure (usually a big introduction, followed by a list of benefits) which makes your prospects feel pressured, controlled and disengaged ...and makes them click delete. The reason behind this is a lack of understanding of Western culture - specifically, differences in hierarchy and styles of communication. Simply translating Chinese e-mails to English ones just doesn’t work. So, instead of sending out 100s of Chinese style emails every week and getting the same low response rates, make these simple changes: - Learn the right low-pressure expressions and how to build trust through language across cultures - Make it relevant for your prospects by focusing on their biggest pain points and removing irrelevant information - Learn how to arrange and structure your e-mail to make it easy, engaging and readable for prospects If you don’t make these changes, you’ll waste opportunities every time you click send. What's your view on this?